When I first read about this skincare company in Australia (appropriately named Sin-Care) that had released serums that are specifically targeted to 8 different sins, I was immediately intrigued. First of all, anyone who has a sense of humor a bit on the wicked side brings me such happiness! Kimbereley Pearson (an Aussie - gotta love those folks from Down Under) created her line with the idea that just saying a product is anti-aging is definitely not enough. Each of her serums was specifically developed to combat whatever "sin" you indulged in (or currently indulge in) that is most definitely not good for your skin. She has eight formulas, each one I adore more than the one before it - on name alone! Smoker's Secret (smoker damage), Sun Goddess (sun damage), Sugar Hit (poor diet), Relaxation Sensation (stress), Sleep Doctor (lack of sleep), Skin Coach (sports fatigue), Line Rewind (time poor) and Urban Renewal (good 'ol city living). While I actually fit into a few of those categories (yes, I wolfed down 4 donuts yesterday, can't get my schedule straight and feel like I'm constantly in a stressful state), I opted to check out Urban Renewal, because, well, living in the smoggy city of LA can't be good for my skin! The formula is light, smells delightfully fresh and after using it underneath my regular moisturizer (as instructed) for almost a month has made a definite difference in my skin. No, I can't measure if it's actually stripped my skin of the city pollutants, but I can tell you that my skin is clear, soft and a bonus that she doesn't usually talk about - it acted as a nice primer which made my foundation last longer! It contains Hyaluronic Acid which aids in reducing fine lines, Anti-Pollution System (a concoction of Hydrolysed Wheat Protein, Biotin and Tilia Cordata to reduce skin stress), Oxygen Complex (to stimulate oxygen consumption) and Ginseng extract to enhance skin vitality. Again, I am definitely not a scientist, but I am a beauty junkie and this stuff is addicting. The scent is slightly floral, and I am telling you it's so refreshing to slather on in the morning and before bed. It's a bit pricey ($70.00 USD) for 50 ml, and it does have to come from Australia (which will set you back about 12.00 for shipping), but it really is a great serum. I only wish she sold a gift set with mini versions so you could pick and choose your sins (how freakin' cute would that be to gift?!)
Note: A sample of this product was sent to me by a PR representative working with Sin-Care
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