I often was skipping the step of applying an eyelid primer but the more YouTube tutorials I was viewing (man, I'm addicted!) everyone was using one religiously so I thought I'd better not be so lazy. Enter Urban Decay's Anti-Aging Eyeshadow Primer - a true wonder! I was stunned to find out how beautifully it keeps my shadow for pretty much the entire day (happy hour eye makeup looks pretty much the same as morning commute eye makeup with no re-application). The cream goes on super smooth, no caking and I've seen a noticible difference in the wrinkles around my eyes. I am seriously hooked and even if I'm having a no-makeup day (which is extremely rare, mind you), I have still been rocking my primer! Worth ever penny of that twenty four bucks I spent on it!