I've very rarely used Physicians Formula cosmetics, and it's not that I don't like them it's just that I never think of them, which seems like a mistake as they're afforable and most of their products are free of all the icky chemicals in so many lines. I decided to give their new Curl + Care CC Mascara a whirl and for ten bucks I have to say I'm not really disappointed! It coats the lashes well and while it tends more toward the natural look for coverage, I am thrilled it doesn't clump and definitely seperates lashes. It's a bit smudgy so just be careful not to touch your lashes too soon after applying and it's definitely not a mascara you'll want to wear on your wedding day (not waterproof at all). I love that it's free of parabens and synthetic dyes and fibers (sooo many mascaras are chock full o chemicals) but don't get rid of your curler because even though this mascara claims to curl lashes, it just doesn't. Would I buy again? Probably. But fans claim their Lash Boosting is better so I might go for that one next time.