I really really don't like Gwyneth Paltrow and it's not like I have any specific reasons for not liking her - I just don't. That all said, however, she does have beautiful hair so when I was reading a magazine and they claim that she just can't live without Orofluido's Beauty Elixir For Your Hair, I was immediately intrigued. I ran out immediately to ULTA, grabbed a bottle and got to work on my magical hair transformation. First of all, the stuff is super duper cheap - only $13.00 a bottle! I felt like that was a steal. Second, the smell is absolutely amazing (Amber mixed with Vanilla - yum!) Third, it totally and completely worked on my hair! I just applied some in my damp hair before blowdrying and I was so excited to see just how silky smooth it made my hair. I also have been putting a bit in my dry hair to tame flyaways and leave a lovely scent for the better part of the day (especially when I swish my hair around). I am completely and totally stunned at how great this product is and, frankly, I don't know how I've made it this long without it. I know you can get it at ULTA as that's where I found it, but it seems like the only other US place to purchase it is through Birchbox. Let me know if you all find it somewhere else as it seems the website caters to Europe (where Orofluido originates from). This stuff is simply liquid gold for the hair and I'm definitely going to check out the rest of the line.