This is a really cool idea. LovingEco is a new, invitation-only, social commerce platform that gives consumers eco-friendly products at fantastic prices. Created by two women, the goal of the site is to offer stylish and hand-picked fashion and beauty that's still eco-friendly and reasonably priced. Great idea, right? (I swear, if I didn't love the actually act of shopping so much, I would never have to leave my house to buy things these days with all the great websites that exist). Every sale will feature the the best "natural" brands and the products will be available on a first-come, first-serve basis. In addition, 3% of the net profits from each purchase will be donated to a specific charity to help support a social or environmental cause. The site launched yesterday and if you visit now, you can score yourself a free membership. Done and done!