I have a serious lip gloss addiction, which means that I buy a ton of them and am never without at least six different ones floating around the bottom of my bag. So when I wandered into Sephora and saw this new one that I'd never heard of before in a lot of different scents, did I need it? Absolutely not! But did I buy one? Of course! The Lip Blooms are available in six different flavors - Apple Rosemary, Citrus Lemongrass, Honey Ginger, Vanilla Mint, Lavender Mint, Strawberry Basil - and they're all equally great. I seriously stood in front of the testers smelling them in succession for about ten minutes before I finally made myself choose Citrus Lemongrass (it's just so uplifting and happy!) and move on with my life. The balm itself is great - moisturizing and not sticky - and the price tag is pretty reasonable at $16.50. Plus, I always like to support new and upcoming brands. (Especially ones with so many other interesting products. I'm definitely going to try one of their masks next). Farmacy for the win!