Dammit, Fresh! What're you trying to do to me? You know it's impossible for me to see a new shade of your Sugar Lip Treatment and not buy it, but I already have the Passion and Sugar shades, so do I REALLY need another red? (I mean, the answer is obviously yes, but I don't feel good about it). Ruby is described as a "shimmery rouge tint" though, so I mean, obviously I need to have it for the shimmer factor alone because the other ones aren't shimmery and let's face it, everyone needs a little shimmer in their life. (Let's ignore the fact that I have dozens of other shimmery lip colors because I'm going to pretend it's not relevant to the discussion at hand. Join me!) The thing is - it's expensive at $22.50, but I know I'll use it all the time and I love how great all the Sugar products make my lips feel. They're like a cashmere sweater for your body or Manolo's for your feet - and if you compare it to what those things cost, well, they're basically just giving them away. And who am I to look a gift horse in the mouth? It would be wrong NOT to buy it. Right? RIGHT?????