Well, I've found my HG lipstick - Bite Beauty's Butter Cream Lipstick is, by far, the most creamy lovely lipstick I've ever owned and I am completely obsessed! First of all, the formula is ridiculous in the best way possible - so deliciously creamy and moisturizing but still has serious staying power! I was shocked at how well this lipstick wore considering it didn't dry out my lips at all. The colors are so pretty it's hard to choose just one (I am hooked on Marzipan currently which is milky chocolate shade but I've already ordered a few other shades with the good 'ol Rouge discount this month!). The lipstick is infused with five nourishing, aromatic butters, including lavender, shea, almond, pomegranate, and chamomile and is hand cut which allows you to hit the creamy center right away without the waxy layer. Yes, it's a bit awkward at first getting used to the blunt cut, but it's so much better than other lipsticks, I'm happy to work through the uncomfortable application (really, isn't it like dating a new guy - gotta work through the uncomfortable to get to something worth talking about). Retails for $28 and comes in 7 shades - only issue I have is that they need to expand the line and offer more shades outside of the neutral hues.