For the seventh year in a row, Bobbi Brown has sponsored The Heart Truth's Red Dress Collection 2012 Fashion Show at Mercedes-Benz Fashion Week. This year, she even created an exclusive, limited-edition Heart Truth Palette to support The Heart Truth's efforts to raise awareness about women and heart disease. (Such a great cause). The palette has three shades of eye shadow that are designed to flatter everyone, two Lip Colors, and a Mini Lip Gloss and retails for only $25. Definitely worth picking up both for the shades and for the cause they're supporting!