BB Creams are the hot new product in the makeup world, but Smashbox's new Camera Ready BB Cream SPF 35 is the first one I've tried. Basically, they're sort of a hybrid of skin care and foundation, with Smashbox's version promising to "hydrate, prime, perfect, control oil and protect" skin. What I like about is that it's an all in one formula, perfect for weekends or mornings when you only want to put one thing on your skin instead of going through all the steps of your routine. I also like it as a primer - it definitely keeps my skin smooth and oil-free all day, which I kind of consider a bonus. As far as a foundation, it leans more towards being lighter coverage - I would almost compare it to a tinted moisturizer - but it does get a little less sheer the more you put on, so you can build up more coverage. I also love that it has an SPF 35 in it. I'm militant about always wearing sunscreen and most makeup has (at best) an SPF of 15 or so in it, so to get one with more protection makes me very happy. (Especially if I layer it over my actual sunscreen that has an SPF 50 - total overkill, but like I said, militant). It's also fragrance-free, dermatologist tested and non-acnegenic, so anyone can use it and it's perfect for my sensitive skin. Overall, I don't know if this'll replace my actual foundation every day, but it's awesome for the weekends and I'll definitely take it when I travel since it'll mean packing one tube instead of at least three or four. More room for another pair of shoes! I love beauty innovations!
Note: A sample of this product was sent to me by a PR representative working with Smashbox