I've never been a big fan of Great Lash mascara. I know there's all this hype and a lot of people who swear by it, but it's just never done anything for me. But I was at Target the other week and saw a display of the new version of it, Great Lash Lots of Lashes Mascara. (Or, as the Target site hilariously calls it, Great Lash LOL Mascara. They are aware that abbreviating it like that makes it sound like a mascara people are laughing at, right? Because... why?) Not only was it on sale, but then I had a random Maybelline coupon, so it ended up costing me like $3.00, which seemed a worthwhile investment even if I hated it. (It's basically half of what the new English Toffee Lattes at The Coffee Bean cost and I can easily justify those a few times a week, so how could I pass a $3.00 mascara up? Answer - I could not). And then a funny thing happened. Not only did I not hate it, I actually kind of love it. I think it's the brush, which as you can see is a very odd shape, but that shape lets you really get in there and coat each lash with mascara without getting it all over the rest of your face (a problem I usually have because I'm a klutz). The formula also works really well for me. My lashes look super long and thick when I wear it, noticeably more so than with most mascaras, which makes me very happy. (Especially for $3.00!) I've been wearing it for a few weeks now and so far, I haven't noticed any drawbacks. It doesn't smudge once it's dry, it doesn't flake off giving me raccoon eyes, and it stays put all day. I love having a new drugstore mascara obsession because it makes me feel better knowing if I travel somewhere and forget mine, I can just run over to the nearest CVS and grab another one. I'm finally on board the Great Lash train!