Are you kidding me, Stila? How the heck do you do it?! This is the best blush I've ever owned and I am absolutely fascinated by the formula. Stila's new Custom Color Blush Self-Adjusting Coral works with each skintone to give the perfect flush, without looking cartoony (don't even think about those one-for-all products from the 80s which never looked good on anyone). This blush is the real deal and the coral is beautiful, with an ever-so-slight golden glow to it. The formula feels great on skin (not chalky at all as some powdered blushes can be) and is definitely buildable color so you can go light or darker for evening. I squealed with delight when I noticed just how much the coral really wakes up my face. Such a fantastic product - love you, Stila... mean it... Retails for $20.00.