I have found the most amazing gradual sunless tanner for my pale skin! Neutrogena has come out with Summer Glow Daily Moisturizer SPF 20 with Helioplex technology which keeps me moisturized, but has more importantly, has given me a healthy-looking tan! It's really amazing. I have the whitest skin in the world so everytime I use a sunless tanner I end up orange - no matter how gradual the tanning process is. This one has really given me a non-orange slight tan which is perfectly suited for me. I have been using it for a week now and I really glow as if I have been at the beach. If you are a person who likes a deep tan then this would definitely not be the product for you. But if you're like me, tanning-virgin with pale skin who wants something they can't screw up, then definitely buy Summer Glow. It gives you a healthy-looking (not South Beach) tan, there is no streaking, it dries extremely fast and boasts a nice SPF of 20! What's not to love about this stuff. Bring on the t-shirts my friends because finally I won't be reflecting the sun's rays off my pale-ass arms!